When it comes to direct mail, the average response rate across all industries is about 4% or 5%. If you want to do an average number of deals and suffer below your most powerful competitors, than aim for average. But if you want to hit your lofty goals, increase the ROI of your most-used marketing medium, and dominate your competition…
You pull out a pack of letters from your mailbox.
Without thinking — by just looking at the outside of each letter — in an instant, you decide which mailers are worth opening and which you’re going to toss.
How do you decide?
Well you quickly determine which ones look like spam, which ones are new credit card offers you don’t need, and which ones actually might have something of interest to you.
But let me take a further guess about how this goes down.
If a letter is hand-written with real ink (not fake lookalike ink), I’ll bet you never throw it away before reading it. Even if you don’t know who it’s from.
Real ink means someone took serious time putting the letter together for you, it means they didn’t just mass-mail to thousands of people, it means they are really interested in you, for one reason or another.
…stick with me.
In real estate, you’re playing with big numbers.
And each motivated seller is worth thousands of dollars.
So if you had a way to hand write thousands of letters in minutes and practically guarantee that each one gets opened (ensuring that you catch the interest of every motivated seller on your list), you’d be crazy not to take advantage.
Sound too good to be true?