WHY YOU SHOULD USE HANDWRITTEN BUSINESS LETTERS
In a world where digital technology has taken over our lives, you may be wondering how can YOU gain the attention span of both your customers or prospects?
Let me tell you how.
Send a handwritten business letter!
Whether you’re in marketing, sales, customer service, or fundraising, a handwritten business letter will always make sense.
Here is why, according to what we have seen here at IgnitePOST from the trends and data that we have collected from our customers; handwritten business letters lead to a 99% open rate.
Just in case you did not see or read that last part let me reiterate it: a 99% Open Rate!
The open rates of handwritten notes versus all the other channels of communication don’t even come close!
Here is the average open rate by channel:
- Cold Calling: 19% connect rate during the awareness stage (According to Hubspot)
- Email Marketing: 21.33% open rate across all industries (According to MailChimp)
- LinkedIn InMail: 57.5% open rate (According to LinkedIn)
- Handwritten Notes: 99% open rate (According to IgnitePOST)
I’m not sure about you, but if I had a message to get out or a decision-maker to reach, I would want to make sure that they saw it.
What better way is there to get a message out and seen than a handwritten note that gets opened 99% of the time?
The answer: there is none!
Now that you understand the importance of handwritten notes and why they should be used. There are certain instances where a handwritten business letter makes the most sense.
These instances include:
- Marketing
- Sales
- Customer Service or Success
- Fundraising
So what are we waiting for? Let’s get started!