We’ve written a comprehensive guide to help you plan out a handwritten marketing campaign
In an era where everything is digitized and accessible with the click of a mouse, writing letters by hand is archaic and a big waste of time. Marketing has evolved in the past 20 years, changing the way businesses approach advertising.
Two decades ago digital marketing was a secondary part of the marketing mix, if not even less relevant. In 2020, though, digital marketing is the starting point of any campaign. Marketers lost the need to spend valuable time on personally writing letters, slowly making handwriting something of a lost art. Fortunately, a few years ago, California-based DIY hardware manufacturer Evil Mad Scientist decided to revive the spirit of handwritten marketing. They created a robotic pen plotter with one purpose: to guide a pen along a surface. Starting from a simple concept, companies worldwide rushed to develop a business model around this invention. This solution proved to be difficult and expensive to scale, so the need for a superior technique grew.
1. It’s a memorable way to get your message across
Every day, consumers and professionals get bombarded by promotional emails, digital ads, and meeting invites. Between 2014 and 2018, the average business professional received approximately 90 emails a day! That’s one every 16 minutes.
It’s becoming incredibly difficult to get your message across in this digital clutter. Going back to basics, handwritten marketing focuses on the personal aspect of sending letters. It is a known fact that handwritten envelopes get open rates of up to 98% while only 42% of recipients either read or scan the printed direct mail that they receive. This means handwritten marketing will offer you a much better Return-On-Investment.
2. It’s a powerful way to extend your brand’s personality
Most handwritten letter service providers offer a wide range of personalization features. These usually include a range of handwriting styles that mimic human writing, and several ink colors to match your brand. On top of that, some handwritten companies even let you add your own logo in the header, edit the footer, or add a back image.