Handwritten Notes Guide
Handwritten notes – they’ve been around for centuries, but the big digital boom brushed this direct mail marketing method under the rug. People were caught off-guard by the shiny new toy that was the internet, so direct mail quickly became an “old-timers” marketing choice. Then, in 2019, the world was hit by a pandemic that […]
Vital Reasons Why Direct Mail Advertising is Still Relevant
Direct mail advertising is a medium that many marketers often overlook because technology and social media create an alternative. However, for various reasons, some marketers use direct mail to reach their target audience. Direct mail advertising is an alternative to more traditional forms of advertisement, such as television, radio, and web ads. Although there is […]
Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
While any mailer is better than no mailer, optimizing your direct mail strategy will always yield better results. Below, you’ll find industry-tested tips on how to target each generation with direct mail to help you maximize results. Baby Boomers Tip 1: Ensure the text is clear and easy to read on the card, so your message doesn’t get […]
Direct Mail Marketing Guide for Small Businesses
Direct mail might be less common nowadays, but it’s still a highly effective way to reach customers outside of digital marketing. Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can have a significant positive impact on your customers […]
The Return to Handwritten Notes in Real Estate
Inboxes are inundated, and many people are overwhelmed by the notifications on their devices. Want to reach your audience? Try using handwritten notes instead. In a world where communication is largely done on a screen, it might be difficult to gauge whether a tried-and-true business standby—handwritten notes—actually works. For years, Ben Graham, leader of the […]
Robotic Letter Writing Lends a Hand to Personalized Marketing
The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with robotic letter writing to produce the correspondence. The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to customers. The result […]
How to Increase Your ROI With Programmatic Direct Mail Marketing
Direct mail marketing is an effective way to reach your target audience. After all, who has time to sort through online advertisements and digital coupon codes? By targeting people directly, you eliminate the guesswork, and your campaign will be more likely to yield results. With programmatic direct mail marketing, you can also increase ROI (Return […]