DM360 Direct Mail: Elevating Direct Mail Campaign Management
DM360 Direct Mail, the direct mail service offered by the UK-based mail distribution leader Lbox Communications (Lbox), has been experiencing remarkable growth since its rebrand in 2022. Named after its end-to-end management approach encompassing the entire spectrum of direct mail, this comprehensive turnkey service caters to a diverse clientele, including companies like  Domino’s Pizza, Built Environment Communications Group, IHS […]
Direct Mail Automation Software Market Future Growth Analysis Report
This comprehensive market research report thoroughly analyses the “Direct Mail Automation Software Market” exploring the factors driving its growth, the obstacles it faces, and the opportunities it presents. It delivers an unbiased evaluation of the market’s performance, highlighting the latest industry advancements and innovative practices. Furthermore, the report examines the competitive landscape, including the strategies employed by […]
Direct Mail in the Customer Journey
In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail best practices, direct mail trends. We discussed how PFL uses direct mail to engage a company along the customer journey. As she explained: among the many topics we covered at length: Well, you’ve been working with companies of different […]
Snail Mail Will Rescue Your Digital Campaigns
For years, marketers have relied heavily on Facebook and Google to do the heavy lifting in their digital sales funnels. While these channels are undeniably effective, the sheer market size of these popular platforms makes many marketers nervous. What many marketers don’t realize is that certain analog marketing methods, like printing and direct mail, function effectively […]
Real Estate Prospecting Letter Templates
There are two main reasons why prospecting letters work so well in 2023. First, demographics. The median age of homesellers in 2022 was 60 years old. Data show this age group is the most likely to respond to traditional mail and the least likely to use social media regularly. The second reason is the lack of […]
Direct Mail Experts Answer Customer Questions
As a leader in the direct mail marketing-automation world, PFL hears a lot from our customers. We hear the good, the bad, we get suggestions, and we get new ideas. But, most of all, because we are experts in the field, we are asked a great many questions. Of all the questions, these are the […]
Real Estate Postcard Templates That Actually Generate Leads
In today’s digital marketplace, it’s easy to overlook the power of print marketing. Direct mailers, like real estate postcards, are extremely effective at branding and lead generation. Don’t believe me? I became a listing machine when I used one of my very first listings in a neighborhood as a catalyst for a massive marketing campaign. […]
Effectively Use Direct Mail in Your Marketing Campaigns
Real estate direct mail marketing is one of the most tried and true methods for real estate investors and agents to generate leads and find deals. Unfortunately, some mail ends up in the trash without a second look. Mailboxes have become so overcrowded that unopened envelopes get pushed to the side. The average mailbox is […]
Who’s Mailing What! Is an Essential Service to Stay On Top of Industry Trends
Read why Angelo Matera, Principal Consultant at Matera & Co., considers Who’s Mailing What! a must-have resource for gaining inspiration and achieving remarkable results in direct mail marketing. Who’s Mailing What! is an essential service for any direct marketer looking to stay on top of industry trends and the best practices of the nation’s largest […]
Direct Marketing in Real Estate
Direct marketing in real estate is incredibly important as people are inundated with more digital campaigns than ever. The term direct marketing refers to physical marketing material, often taking form as a postcard, flyer, or newsletter that is delivered directly to the prospective client. While the belief exists that marketing has shifted to other media […]