This Powerful Marketing Strategy Will Help You Outshine Your Competitors
You certainly have the option of going with the flow of what everyone else is doing, but what you really need are Left Shark moves — standout tactics that generate meaningful impressions. In my 25 years of experience, the best way to do that is to get offline and get into your prospects’ homes. Here […]
How effective is direct mail reverse mortgage advertising?
Direct mail has been used by the industry for years, but with the rise of social media, smart devices and a desired shift by some toward video, RMD sought out input from a major lender in the space alongside an industry advertising veteran to learn if direct mail remains — or should remain — an […]
B2B Financial Direct Mail: Best Practices and Examples
Financial services marketing to B2B prospects can be a daunting task. Depending on the product or service, churn happens for several reasons cited by customers: Given how prospective business customers get dozens of emails a day, direct mail has the ability to stand out in uncrowded postal mailboxes when it’s delivered. What is B2B Finance […]
Real Estate Postcard Templates That Actually Generate Leads
In today’s digital marketplace, it’s easy to overlook the power of print marketing. Direct mailers, like real estate postcards, are extremely effective at branding and lead generation. Don’t believe me? I became a listing machine when I used one of my very first listings in a neighborhood as a catalyst for a massive marketing campaign. […]
Clever Real Estate Marketing Ideas
Looking for more real estate marketing ideas to grow your business in 2023? Even if you’re a brand-new agent, you’ve probably realized that there is only one rule in real estate marketing: What worked for you (or that flashy top producer on Instagram) last year might not work this year. If you want to improve […]
Top Direct Mail Tips for Year-End Fundraising
As we enter the last quarter of the year, many non-profits are – or should be – looking at their fundraising goals. Some recent studies and surveys show that giving has taken a downturn for some organizations following the bump many received during the pandemic years and the beginning of the recovery. Whether you blame […]
Are Robots & AI the Future of Direct Mail?
We all know that handwritten cards are effective because they evoke emotion—they create connections, establish trust, and inspire action. Yet few agents have the time to sit down, craft, write, and mail them. That’s where Addressable’s cutting-edge, proprietary technology comes in. In my review, I found that Addressable’s robots mimic human handwriting, churning out ink-on-paper […]
Collaborating in the Creative Process
Manuel: Being that we’re a creative production company, we’re very much touching on that whole creative side. So in our services, we offer obviously creative social media, anything that is involving influencer marketing, personalization, variability … really directing our focus to the end client. So on our side of it, our services are, as not […]
Direct Mail Advertising Market Booming Worldwide
The direct mail advertising market is a segment of the marketing and advertising industry that involves sending physical promotional materials, such as postcards, catalogs, and flyers, directly to targeted recipients via postal mail. It’s a traditional yet effective marketing method used by businesses to reach potential customers or maintain relationships with existing ones. Direct mail […]
Maximize Your Mail for Informed Delivery
Informed Delivery can be a powerful way to create impressions. In this article, we’re sharing some tips to help you optimize your mail to drive customer interaction. As a marketer, you can engage customers across multiple channels at once. But do you use USPS Informed Delivery? Introduced in 2017, Informed Delivery is an opt-in postal […]