MIAMI–(BUSINESS WIRE)–Audience, a robot-powered outbound marketing platform, today announced the closing of $10 million in Series A funding led by Next Coast Ventures. The growth capital empowers Audience to fast-track its platform to become the leading personal direct mail marketing choice for businesses and professionals.
The funding round brings the total raised to $12.8 million since its founding in 2019. The Miami-headquartered startup had initially raised a pre-seed round in July 2021. The capital from this round will help Audience better serve its existing customers with integrated customer relationship management (CRM) functionality, a more robust user platform across new verticals and new robot optimizations and app abilities with unique add-ons unavailable elsewhere.
Audience allows businesses and individuals to reimagine these campaigns by abandoning email altogether and creating an innovative platform that sends personalized messages to better generate leads and boost return on marketing investment by up to 380%. In addition to the enhanced platform features, implementing a larger fleet of handwriting robots means a faster order-to-mail process, which is already done within one business day.
“Audience combines robotic handwritten notes with a powerful targeting database and digital-marketing follow-up,” said Jesse Stein, CEO and founder of Audience. “This unique combination helps companies close more deals, form deeper bonds with prospects and customers and remove friction from the follow-up process.”
Combining Personalization with Automation to Boost ROI and Lead Generation
Important notes from clients and business prospects are often obscured by countless daily messages sent to digital and physical mailboxes. Breaking through to prospects in meaningful and authentic ways has posed challenges for direct mailing campaigns.
Audience robots write letters at scale with consistent penmanship and work with unique software to measure ROI, keep track of notes sent, configure campaigns and automatically personalize each note. With pre-built templates and unlimited personalization, Audience creates an experience for recipients that garners a 90% read rate and six times the response of standard direct mail.
Agents from the largest real estate companies in the United States, including Keller Williams, Sotheby’s and Douglas Elliman, use Audience to engage prospects, close deals and retain customers.
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