The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence.
The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to customers. The result is a novel approach to updating one of marketing’s best-known strategies — the personal letter.
Retailers today have all but destroyed the effectiveness of thank you notes and personalized business letters. Delivered electronically in plain vanilla typed emails and SMS messages, people have learned to reach for the delete button or send-to-spam response for most of the retail-related correspondence arriving in inboxes.
The Handwrytten web-based service uses robots to finesses marketing messages into handwritten polished prose. It helps marketing teams reintroduce and automate what was once a fine art of letter writing. The Handwrytten app and computer interface let you create professionally designed handwritten notes that are delivered to customers and clients’ postal mailboxes.
Fine Art Revisited
Founded in 2014, Wachs had a vision of bringing back handwritten communication to business. He wanted to fill an unmet need: making handwritten notes as easy to send as an email.
To solve this problem, he invested heavily in robotics to build a machine unmatched in handwriting quality and scalability. His 175+ patented Handwrytten robots each autonomously writes nearly 500 notes a day.
The company now builds its own handwriting robots to produce more realistic penmanship. Each robot machine monitors its ink levels and communicates with tenders via Slack if it jams or runs out of ink.
To scale, the company continues to build more machines to meet demand. Wachs plans to double machine capacity this year.
This 2016 video shows how the company first used off-the-shelf, third-party machines to fulfill orders.