The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with robotic letter writing to produce the correspondence.
The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to customers. The result is a novel approach to updating one of marketing’s best-known strategies — the personal letter.
Retailers today have all but destroyed the effectiveness of thank you notes and personalized business letters. Delivered electronically in plain vanilla typed emails and SMS messages, people have learned to reach for the delete button or send-to-spam response for most of the retail-related correspondence arriving in inboxes.
Machine Maintains Humanlike Mannerism- Robotic Letter Writing
Robotic Letter Writing is indistinguishable from real human handwriting. The robotic hands can produce 23 handwriting styles.
Alternatively, users can upload their own handwriting and signature for a truly personalized style. That option comes with a one-time fee.
Either way, users can select from more than 100 card designs or design their own online. Deliveries can include business cards or gift cards to over 20 popular brands, including Starbucks, Home Depot, Amazon, and Visa can further foster relationships with customers.
Marketing Tool Advantages
As a marketing tool, Handwrytten notes offer benefits over using in-office CRM software and in-house or commercial printing services. Perhaps the most significant is Handwritten notes have a 300% higher open rate than print pieces, according to Wachs.
Additionally, Handwritten notes have a very high likelihood of being considered surprising while having a low risk of being regarded as annoying, he noted.
When consumers do not feel appreciated by a brand, Handwritten notes have a statistically significant ability to improve brand perception and get consumers to come back and buy more.