In today’s digital marketplace, it’s easy to overlook the power of print marketing. Direct mailers, like real estate postcards, are extremely effective at branding and lead generation. Don’t believe me?
I became a listing machine when I used one of my very first listings in a neighborhood as a catalyst for a massive marketing campaign. I was able to generate several additional listings from the postcards I continued to send to this same neighborhood.
I sent out a mixtape of the postcards in this article over the course of a year. The homeowners in this neighborhood had no choice but to see my face more than 12 times that year, and it became one of my biggest farm areas. That’s the power of a strong postcard campaign.
Real Estate Postcards That Actually Work
1. Handwritten Post-sale Notes
While technically not a postcard, there is nothing as meaningful as a handwritten note. They’re extremely effective at getting attention after a closed sale. I have sent tons of handwritten notes to vendors, other agents after a smooth transaction, and, of course, past clients.
While I do recommend agents take the time to write personalized notes to clients after closing and during other high-touch opportunities, writing out all those handwritten notes for direct mail campaigns would be incredibly time-consuming.
2. Free Home Valuation Real Estate Postcards
Most property owners are curious about exactly how much their home is worth. As an expert real estate professional, you can tell them. Creating a postcard that details your offer of a free, no-obligation market analysis is a strategy that’s almost guaranteed to get responses, particularly in a rapidly changing market.
3. Open House Real Estate Postcards
Boosting attendance at your open house with direct mail pays tons of dividends. You’ll collect a treasure trove of buyer leads from the attendees, and you get to show the neighborhood and your sphere of influence that you’re active in the market. Sending an invitation to attend an open house via postcard is a great way to broadcast your professionalism and boost your attendance.
Open houses are an effective and cost-efficient way of generating seller leads too. More than half (56%) of your seller clients will want to host one, according to the Zillow Group Consumer Housing Trends Report 2022. Plus, your sellers get to see your commitment to exposing their property to as many people as possible, making you look like the rock star you are.Â