In today’s digital marketplace, it’s easy to overlook the power of print marketing. Direct mailers, like real estate postcards, are extremely effective at branding and lead generation. Don’t believe me? I became a listing machine when I used one of my very first listings in a neighborhood as a catalyst for a massive marketing campaign. I was able to generate several additional listings from the postcards I continued to send to this same neighborhood. I sent out a mixtape of the postcards in this article over the course of a year. The homeowners in this neighborhood had no choice but to see my face more than 12 times that year, and it became one of my biggest farm areas.Â
Real Estate Postcards That Generate Seller Leads & Listings
Listings are the heart of any real estate business. Generating a steady stream of them is crucial to building a solid business, and using postcards as part of your marketing mix will help—not to mention postcards are a pretty cost-effective way to show off your neighborhood prowess. Here are some great postcard template ideas to generate those coveted listings.
1. Handwritten Post-sale Notes
While technically not a postcard, there is nothing as meaningful as a handwritten note. They’re extremely effective at getting attention after a closed sale. I have sent tons of handwritten notes to vendors, other agents after a smooth transaction, and, of course, past clients.
While I do recommend agents take the time to write personalized notes to clients after closing and during other high-touch opportunities, writing out all those handwritten notes for direct mail campaigns would be incredibly time-consuming.
2. Free Home Valuation Real Estate Postcards
Most property owners are curious about exactly how much their home is worth. As an expert real estate professional, you can tell them. Creating a postcard that details your offer of a free, no-obligation market analysis is a strategy that’s almost guaranteed to get responses, particularly in a rapidly changing market.