Think about the last letter you received. Not an advertisement, but an actual letter. What made you open it? Remember how it made you feel when you realized that someone took the time and effort to personally write you a letter? That is a powerful response.
What Is Direct Mail Marketing?
In real estate, direct mail marketing involves delivering physical letters or postcards to prospective real estate leads who may be interested in buying or selling properties.
Direct mail marketing doesn’t just have to be a traditional letter; it can also take the form of…
- Postcards
- Flyers
- Brochures
- Case Studies
- Coupons
Sending Direct Mail To Potential Buyers
This type of strategy “casts a wide net” so you may need to utilize printed, handwritten-style font for this type of outreach. This direct marketing campaign involves sending letters to individuals and investors who may be interested in buying a real estate offer you may have, or who are looking to make a real estate investment in general.
Sending Direct Mail To Potential Sellers
This is one of the best uses of direct mail marketing in real estate. You’ve likely used real estate software to identify property owners who are highly likely to sell. Since you’ve targeted a select group, the number of contacts will allow you to take the time to handwrite and personalize each of your outreach letters, starting the conversation and, hopefully, setting up a meeting.
5 Reasons Direct Mail Marketing Is So Effective
1. Its Tangible
Leads can hold it in their hands. Sending something tangible, that delivers value to your leads, can be much more effective than something intangible (such as a cold email).
2. It Stands Out
In a world where we feel like we’re constantly being marketed to, direct mail campaigns (when done correctly) help to humanize your offer and set you apart from the mass-produced letters and messages that your leads receive daily.