Informed Delivery can be a powerful way to create impressions. In this article, we’re sharing some tips to help you optimize your mail to drive customer interaction.
As a marketer, you can engage customers across multiple channels at once. But do you use USPS Informed Delivery?
Introduced in 2017, Informed Delivery is an opt-in postal service program that gives millions of consumers:
- a free daily digital preview of their mail before it arrives in their mailboxes
notifications and tracking about their incoming and outgoing packages - And as we’ll see in this article, you can take advantage of this opportunity to reach customers earlier by making your mail stand out to this audience with our design and copy tips.
As a marketer, you can engage customers across multiple channels at once. But do you use USPS Informed Delivery?
Introduced in 2017, Informed Delivery is an opt-in postal service program that gives millions of consumers:
- a free daily digital preview of their mail before it arrives in their mailboxes
notifications and tracking about their incoming and outgoing packages - And as we’ll see in this article, you can take advantage of this opportunity to reach customers earlier by making your mail stand out to this audience with our design and copy tips.
How Informed Delivery Works for Customers
Consumers sign up online for a free, verified, password-protected digital mailbox account. They get a daily notification delivered through email, on their USPS dashboard, or on the USPS Mobile® app. It contains a scanned grayscale image of the address side of each mailpiece to be delivered that day.
So how do consumers benefit from Informed Delivery?
- If checking their mail is a meaningful ritual, Informed Delivery creates anticipation of what’s to come — whatever it is;
- It also generates peace of mind knowing that important legal documents, election ballots, bills, and personal letters will be delivered soon;
- And it creates instant convenience of a digital marketing experience through direct mail.