While the internet has become ubiquitous for everyday activities, investing in “physical” direct marketing tactics, such as letters or postcards, remains effective.
This is particularly true for real estate agents who can leverage handwritten notes to distinguish themselves from competitors and cultivate relationships with potential clients, expanding their sphere of influence.
Such personalized marketing tactics can create a lasting impression on prospects, leading to a higher likelihood of engagement and conversion.
Using Handwritten Notes “On the Farm”
These notes are typical throughout industries where personalization, luxury, and strong relationships are vital to building a lasting customer base. But, you don’t have to have $100 million listings like Douglass Elliman to take advantage of this powerful tactic.
Personal touches like these have become the calling card for agents using real estate farming to focus on specific areas. A farm is a chosen area that an agent learns everything about – from community history to residential demographics to which families on the street have young kids, older kids, no kids. The agent becomes THE expert in everything “on the farm.”
With handwritten marketing, software programs guide a pen across paper, producing exceptionally crafted cards for contacts and clients. Robots mimic the way humans write down to the natural errors and inkspots, all while keeping production costs low, allowing you to scale.
We’ve Forgotten the Importance of Human Touch
So few people do this anymore – they’ve forgotten the power of holding something in your hand as opposed to simply sifting through your email inbox.
When you get a note written by hand, it brings with it the message that you’re important enough for the sender to spend time writing a personal message to you. That person then moves into your sphere of influence, and your fanbase grows. People are yearning for real-life contact with anyone – with you. Handwritten notes for realtors are a great way to reach people who really want that personal attention in a time when avoidance feels more commonplace. They want someone to help them sort through hundreds of new listings to find the perfect home – they just don’t know you’re ready and willing to work with them.