- Getting more into specifics, what type of direct marketing services does Premier offer to marketers overall?
Manuel: Being that we’re a creative production company, we’re very much touching on that whole creative side.
So in our services, we offer obviously creative social media, anything that is involving influencer marketing, personalization, variability … really directing our focus to the end client. So on our side of it, our services are, as not just a printer, but it’s the whole gamut of beginning to end for the client.
- And from the website, I’ve read a lot about Premier which is about being more than simply printing materials for customers. Can you talk about that commitment to creativity?
Manuel: We as a company have noticed many years back that in order to differentiate ourselves, in order to really start from that beginning process to the end, we had to get involved, ahead of time, be on the creative side.
Premier is a creative production company, but we also do offer our services as a creative agency as well. So, having the opportunity to speak to the client several months in advance, 3, 4, 5 months in advance of what their end goal is, really helps us to one, either direct the narrative towards, you know, what would be good for Premier, but also at the same time, you know, if we can offer those services, what direction they should go into.
It’s a whole-encompassing approach if you want.
- So getting more into the details. How can companies use direct mail to engage customers at different points along the customer journey?
Caleb: So I think to that end of us being a creative partner, engaging with a customer on their overall marketing strategy, we can try to leverage what has already been the holistic approach of what’s happening to a client.
Specifically, with mailing, a lot of it starts with the data, client data, being able to leverage their data that they have or us being able to supply good data to be able to engage customers that are already on the journey that they find themselves on, either looking for those products or those interests.
And then, I think we definitely want to collaborate the two, especially the digital and the mail, because it’s more effective that way, there’s a better ROI that way, but also it helps to be able to stand out. So, as far as specifically on the customer journey touchpoints, we like to integrate with a lot of the different emerging technologies.
There’s promotions, things like that the post office even has incentivized mailers to go towards, so everything from being able to, for some of our clients, to be able to say, “Hey, Google [or Alexa]” at the end of the day, and then have an easy on-ramp for their customers to make the next step.
We wanna make sure we can help with that, delivering the client all the way.