Clever Real Estate Marketing Ideas

Looking for more real estate marketing ideas to grow your business in 2023? Even if you’re a brand-new agent, you’ve probably realized that there is only one rule in real estate marketing: What worked for you (or that flashy top producer on Instagram) last year might not work this year. If you want to improve your marketing, you need to be open to change.

Branding & Engagement Real Estate Marketing Ideas

1. Build a Personal Brand That Attracts Clients While You Sleep

While it may seem like a waste of time if you’re struggling with day-to-day marketing tasks, starting your journey by building a compelling personal brand is still my best advice for every agent. Why? Simple. A personal brand that resonates with your target audience does something that a flashy website or glossy headshot never will. It helps you build a unique selling proposition that separates you from your competitors. This is more important than ever in 2023 because every agent in your farm area has access to the same marketing tools.

2. Create Clear & Honest Mission, Vision & Values to Guide Your Marketing

People make purchasing decisions based on emotion rather than facts, so finding your why should be at the top of your list of marketing goals for 2023. Here’s 28-year broker and Close contributor Sean Moudry on why he teaches his coaching clients to tackle this vital task.

“If you want your leads to resonate with your brand, your marketing needs to resonate with their values and ideals. After all, who will get excited to work with someone who’s just in it for the money?

“So take the time to really think through why you became a real estate agent and create a clear and honest mission, vision, and values statement to guide your marketing. Maybe you were excited about the idea of helping people build generational wealth. Or maybe you wanted to help build your community. Whatever the answer is, I guarantee it will help you find lifetime customers better than, ‘I want to make lots of money.’”

You can learn how to create a clear and honest mission, vision, and values statement that you can use to steer your real estate marketing ideas in our guide below.