How Real Estate Investors Can Find Off-Market Properties
Off-market properties, also known as pocket listings or whisper listings, refer to properties that are not actively being marketed for sale. These properties may not be listed on the Multiple Listing Service or advertised through traditional marketing channels such as online listings or yard signs. As a result, off-market properties can be challenging to find, […]
Handwritten Direct Mail
Direct mail marketing refers to the traditional marketing practice of reaching out to your customers by mail. From handwritten notes to postcards, these messages create an emotional touchpoint and act as a valuable tool for maintaining customer LTV (long-term value). Whether you’re looking to improve your client retention or simply get the word out to […]
Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
While any mailer is better than no mailer, optimizing your direct mail strategy will always yield better results. Below, you’ll find industry-tested tips on how to target each generation with direct mail to help you maximize results. Baby Boomers Tip 1: Ensure the text is clear and easy to read on the card, so your message doesn’t get […]
The Ultimate Guide to Handwritten Marketing
We’ve written a comprehensive guide to help you plan out a handwritten marketing campaign In an era where everything is digitized and accessible with the click of a mouse, writing letters by hand is archaic and a big waste of time. Marketing has evolved in the past 20 years, changing the way businesses approach advertising. […]
Why Direct Mail Marketing Is Far From Dead
For marketers and business owners, one of the biggest urban legends is: Direct mail is dead. It was killed by the internet. However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies. Strong Perceived Value Even the most obvious […]
Direct Mail Marketing Guide for Small Businesses
Direct mail might be less common nowadays, but it’s still a highly effective way to reach customers outside of digital marketing. Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can have a significant positive impact on your customers […]
Why Handwritten Mail Improves Response Rate
When it comes to direct mail, the average response rate across all industries is about 4% or 5%. If you want to do an average number of deals and suffer below your most powerful competitors, than aim for average. But if you want to hit your lofty goals, increase the ROI of your most-used marketing […]
The Return to Handwritten Notes in Real Estate
Inboxes are inundated, and many people are overwhelmed by the notifications on their devices. Want to reach your audience? Try using handwritten notes instead. In a world where communication is largely done on a screen, it might be difficult to gauge whether a tried-and-true business standby—handwritten notes—actually works. For years, Ben Graham, leader of the […]
5 Reasons You Should Send Clients Handwritten Letters
You should send a handwritten note because it’s more likely to get opened and read. Remember that 20% “open” email or direct mail stat? Well, compare that to the handwritten note, opened at a 99% rate. That’s right, 99%! “It’s a tool to get in touch with clients, and a way to stand out to […]
Robotic Letter Writing Lends a Hand to Personalized Marketing
The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with robotic letter writing to produce the correspondence. The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to customers. The result […]