Robots to Send Handwritten Notes as Digital Marketing Gets Personalized
MIAMI–(BUSINESS WIRE)–Audience, a robot-powered outbound marketing platform, today announced the closing of $10 million in Series A funding led by Next Coast Ventures. The growth capital empowers Audience to fast-track its platform to become the leading personal direct mail marketing choice for businesses and professionals. The funding round brings the total raised to $12.8 million […]
Reasons You Should Send Clients Handwritten Notes
You should send a handwritten note because it’s more likely to get opened and read. Remember that 20% “open” email or direct mail stat? Well, compare that to the handwritten note, opened at a 99% rate. That’s right, 99%! “It’s a tool to get in touch with clients, and a way to stand out to […]
Robotic Letter Writing Lends a Hand to Personalized Marketing
The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to customers. The […]
The Return to Handwritten Notes in Real Estate
Inboxes are inundated, and many people are overwhelmed by the notifications on their devices. Want to reach your audience? Try a handwritten note instead. In a world where communication is largely done on a screen, it might be difficult to gauge whether a tried-and-true business standby—handwritten notes—actually works. For years, Ben Graham, leader of the […]
The Return To Handwritten Notes In Real Estate
In a world where communication is largely done on a screen, it might be difficult to gauge whether a tried-and-true business standby—handwritten notes—actually works. For years, Ben Graham, leader of the Graham Group Real Estate at Infinity & Associates Real Estate in Chandler, Ariz., sent old-school direct mail and letters to potential clients with standard […]
Artificial Intelligence Makes A Mark In The Handwritten Card Space
A company uses technology and coding to make the notes and letters look as realistic as possible. The left margin is not ruler-straight and the line spacing between sentences varies, giving it a more realistic look, as if a human being sat down to write it. AI comes into play for a process called warping. When human […]
When a Handwritten Business Letter Makes Sense
WHY YOU SHOULD USE HANDWRITTEN BUSINESS LETTERS In a world where digital technology has taken over our lives, you may be wondering how can YOU gain the attention span of both your customers or prospects? Let me tell you how. Send a handwritten business letter! Whether you’re in marketing, sales, customer service, or fundraising, a handwritten business […]
Handwritten Notes Guide
Handwritten notes – they’ve been around for centuries, but the big digital boom brushed this direct mail marketing method under the rug. People were caught off-guard by the shiny new toy that was the internet, so direct mail quickly became an “old-timers” marketing choice. Then, in 2019, the world was hit by a pandemic that […]
Direct Mail Trends And Predictions
Over the past 12 months, the direct mail marketplace continued to adjust to several new normals in the recovery from the pandemic and recession. Fortunately, we have once again been honored to receive valuable insights from our panel of experts, which we included in this article. 1. Supply Chain and Costs There are challenges as […]
Vital Reasons Why Direct Mail Advertising is Still Relevant
Direct mail advertising is a medium that many marketers often overlook because technology and social media create an alternative. However, for various reasons, some marketers use direct mail to reach their target audience. Direct mail advertising is an alternative to more traditional forms of advertisement, such as television, radio, and web ads. Although there is […]