Real Estate Postcard Templates That Actually Generate Leads
In today’s digital marketplace, it’s easy to overlook the power of print marketing. Direct mailers, like real estate postcards, are extremely effective at branding and lead generation. Don’t believe me? I became a listing machine when I used one of my very first listings in a neighborhood as a catalyst for a massive marketing campaign. […]
Real Estate Postcard Templates That Actually Generate Leads
In today’s digital marketplace, it’s easy to overlook the power of print marketing. Direct mailers, like real estate postcards, are extremely effective at branding and lead generation. Don’t believe me? I became a listing machine when I used one of my very first listings in a neighborhood as a catalyst for a massive marketing campaign. […]
How to Boost Your Business With Direct Mail Automation and Retargeting
Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation. When most people think of automation, they think digital. But automation has evolved to help us in the […]
The Secret to High-Converting Direct Mail Copywriting
Hello to all you tech wizards! I know what you’re thinking. Direct mail? In the world of Snapchat, Instagram, and Twitter? But believe it or not, direct mail is not just surviving but thriving. The key to its magic? Well, it’s the words, the copy. So, let’s take a moment to discuss and appreciate the […]
How to Personalize Direct Mail to Maximize Conversion?
Direct mail marketing as a popular advertising method has provided businesses with a tangible way to reach potential customers and allows for a more personalized approach for decades. However, with the rise of digital marketing, some may argue that direct mail is becoming obsolete. This is far from the truth. In fact, direct mail is […]
Direct Mail: Why It’s Still An Effective Marketing Strategy
With email marketing, social media campaigns, and online advertisements taking over the marketing world, the potential of traditional direct mail is often overlooked despite its effectiveness. However, direct mail remains a highly effective marketing strategy that can deliver tangible business results. With its ability to reach a targeted audience, engage recipients, and leave a lasting […]
Real Estate Prospecting Letters that Convert
What are Real Estate Prospecting Letters? Snail mail in a digital age may seem like a waste of time, but that couldn’t be farther from the truth. When people receive letters in the mail, they spend more time evaluating if it’s junk mail or has some value to it. In real estate, that extended time […]
How a Handwritten Letter Can Add Value to your Real Estate Direct Marketing Strategy
Direct mail is a tough game to play for real estate agents. I’m starting to get to the point of incorporating “un-targeted” direct mail in with bus benches and newspaper ads. But most of the “big” agents have a mailing strategy, so we assume that it still works a little bit. The problem that I […]
Handwritten cards should still be part of your real estate strategy
Putting pen to paper through the end of the year will put you on the right track in 2023! Sometimes I find myself saying to my agents, “Real estate work is weird, isn’t it?” And it totally is. When people think about what real estate agents do, they picture them showing houses, writing contracts and handing over […]
Real Estate Direct Mail: How To Win Leads
Think about the last letter you received. Not an advertisement, but an actual letter. What made you open it? Remember how it made you feel when you realized that someone took the time and effort to personally write you a letter? That is a powerful response. What Is Direct Mail Marketing? In real estate, direct mail marketing […]