We all know that handwritten cards are effective because they evoke emotion—they create connections, establish trust, and inspire action. Yet few agents have the time to sit down, craft, write, and mail them. That’s where Addressable’s cutting-edge, proprietary technology comes in. In my review, I found that Addressable’s robots mimic human handwriting, churning out ink-on-paper letters at scale, making handwritten notes both efficient and economical.
No time to actually compose your thoughtful “handwritten” messages? Addressable’s fully integrated marketing suite offers tech-forward artificial intelligence (AI) that generates elegant, non-buggy, field-tested copy. Does this sound too good to be true? I wondered the same and am here to give you my take on this savvy platform that incorporates artificial intelligence and actual robots. Ladies and gentlemen, it’s officially the future.
My Verdict on Addressable
Addressable has taken an old-fashioned, time-honored marketing strategy and tossed it far into the future. You can build your audience with clean data, track your success with QR codes, have AI write your messages and create your listing copy, and mail out one handwritten card—or thousands. While we’ve all been talking about robots and the boundless potential of AI, Addressable has been harnessing this state-of-the-art technology in exactly the way real estate agents need and want. And you get all of the tools, features, and technology at an astounding value.
What Is Addressable?
Addressable is a suite of integrated marketing products powered by proprietary robot technology and industry-leading AI. Agents purchase Addressable Territories (26-acre tiles) that grant them the exclusive ability to market to those prospects with Addressable.
Just one Territory tile unlocks access to all of the products within the Addressable suite. Its Audience Builder provides clean, scrubbed data on the homeowners in your farm area. SmartCopy and ListingArchitect utilize sophisticated prompts to craft AI-generated copy, both for your cards and listings. And finally, robots “handwrite” cards at scale with ink pen on premium cardstock, so accurately mimicking handwriting that recipients (including myself) are impressed, if not completely fooled. Agents can also track the cards’ open and response rates with phone numbers and individualized QR codes to monitor ROI.